Cookies help to make a visit to the placeX.ai website easier, more pleasant and more useful. Cookies are information files that are automatically stored by the web browser on the hard disk of the computer when the customer visits the placeX.ai website and makes use of services. The customer has the option of managing the security settings of their browser and thereby blocking or deactivating cookies. However, this may mean that certain placeX.ai services can no longer be used in full.

Tracking and analysis tools / social media

Various technical systems, mainly from third-party providers such as Google Analytics, are used to measure and evaluate the use of placeX.ai's digital offerings. These measurements can be anonymous or personalized. It is possible that the data collected by placeX.ai or the third-party providers of such technical systems may be passed on to third parties in Switzerland and abroad. The best-known and most frequently used analysis tool is Google Analytics, a service provided by Google Inc. The data collected may be transferred to a Google server in the USA or to another location specified by Google and stored there.

The placeX.ai website uses Google Analytics, a web analysis service from Google Inc. based in the USA (1600 Amphitheatre Parkway, Mountain View, CA 94043). Google Analytics uses cookies, text files that are stored on the customer's computer and enable website usage to be analyzed. The information generated by the cookies about the use of the website (including the IP address, which is, however, anonymized by Google before being stored) is transmitted to a Google server in the USA or to another location specified by Google and stored there. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for placeX.ai and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will never associate the IP address with any other data.

The placeX.ai website also uses the "demographic features" of Google Analytics. This allows reports to be generated that contain information about the age, gender and interests of customers. This data comes from interest-based advertising from Google and visitor data from third-party providers. It cannot be assigned to a specific person. Customers can deactivate this function via the ad settings in their Google account or generally prohibit the collection of their data by Google Analytics. Further information on this can be found in Google's privacy policy.

If the customer does not want their website activities to be recorded by Google Analytics, they can install the browser add-on to deactivate Google Analytics. This will prevent activity data from being shared with Google Analytics via the JavaScript (ga.js, analytics.js and dc.js) executed on websites. The use of the add-on does not affect the analysis of data by other tools of the website operator. Data can still be sent to the website or other web analysis services.

Finally, placeX.ai collects certain information via its website in server log files that are automatically transmitted by the customer's Internet browser. This information includes the user agent (browser type and version, operating system used), HTTP header data (referrer URL, IP address of the accessing computer), time of the server request and the login status. These server log files are only used for error analysis together with other data sources.

Data collection and analysis for advertising purposes

The provider's website uses the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. Google Inc., based at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"), is the provider.

The function makes it possible to link the advertising target groups created by Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. This means that interest-based, personalized advertising messages that have been adapted based on the customer's previous usage and surfing behavior on one device (e.g. cell phone) can also be displayed on another device (e.g. tablet or PC).

If the customer has given Google permission to do so, Google will link the web and app browsing history to the customer's Google account. This allows the same personalized advertising messages to be displayed on any device on which the customer logs in with their Google account.

To support this function, Google Analytics collects authenticated user IDs that are temporarily linked to placeX.ai data in order to define and create target groups for cross-device advertising.

The customer can permanently object to cross-device remarketing by deactivating personalized advertising in their Google account. Here is the link: https://www.google.com/settings/ads/onweb/

Further information can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/

The placeX.ai website also uses the online advertising program Google AdWords. Google Inc. with its registered office at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, is the provider.

As part of Google AdWords, placeX.ai uses conversion tracking. When the customer clicks on an ad placed by Google, a cookie is placed for conversion tracking. These small text files are stored by the Internet browser on the customer's computer. These cookies lose their validity after 30 days at the latest and are not used for identification purposes. If the customer visits our website and the cookie has not yet expired, Google and placeX.ai can recognize that the customer clicked on the ad and was redirected to this page.

placeX.ai only receives from Google the total number of users who clicked on its ad and were redirected to its website, which is provided with a conversion tracking tag. However, placeX.ai does not receive any information with which it can personally identify customers.

The customer can prevent the storage of cookies by setting their browser software accordingly. However, placeX.ai would like to point out that in this case it may not be possible to use all the functions of this website to their full extent. The customer also has the option of preventing tracking by deactivating the Google Conversion Tracking cookie via the user settings of their Internet browser.

Further information can be found in Google's privacy policy at: https://www.google.de/policies/privacy/

The placeX.ai website also uses Facebook's visitor action pixel. The provider is Facebook Inc. with its registered office at 1601 S. California Ave, Palo Alto, CA 94304, USA.

The Facebook pixel makes it possible to track the behavior of site visitors after they have been redirected to the placeX.ai website by clicking on a Facebook ad. This allows the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous for placeX.ai. placeX.ai cannot draw any conclusions about the identity of customers. However, the data is stored and processed by Facebook so that a connection to the respective user profile can be established. Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy and enable the placement of advertisements on Facebook pages and outside of Facebook. placeX.ai cannot influence the use of the data.

The customer can permanently object to remarketing by deactivating the remarketing function "Custom Audiences" in the ad settings under the following link, provided they are logged in to Facebook: https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

If the customer does not have a Facebook account, they can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance at the following link: http://www.youronlinechoices.com/de/praferenzmanagement/

Further information can be found in Facebook's privacy policy at: https://www.facebook.com/about/privacy/.

Integration of third-party offers / social media

The digital offerings of our placeX.ai are networked with third-party functions and systems in a variety of ways. In particular, we integrate social network plug-ins such as Facebook and Twitter. If you as a customer have a user account with these third parties, it is possible that they can also measure and evaluate the use of our digital offerings. Further personal data, such as your IP address, browser settings and other parameters, may be transmitted to these third parties and stored there. It is beyond our control which personal data is collected by these third parties and whether they carry out anonymization. We therefore accept no responsibility or liability for the use of such data by third parties.

YouTube plugins are also integrated on our website. The provider of these plugins is YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. The YouTube plugin establishes a connection to the YouTube servers. YouTube is informed which pages of our website you have visited. If you are logged into your YouTube account during this time, YouTube can assign your surfing behavior directly to your personal profile. To prevent this, please log out of your YouTube user account.

For more information, please refer to YouTube's privacy policy: https://www.google.de/intl/de/policies/privacy.

Other tools

The placeX.ai website uses the Google Maps map service via an interface. The provider of this service is Google Inc. with its registered office at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. When the customer uses the functions of Google Maps, their IP address is recorded by Google and generally transmitted to a Google server in the USA. placeX.ai has no influence on this transfer of data. For detailed information, please refer to Google's privacy policy at the following link: https://www.google.de/intl/de/policies/privacy/. Our website benefits from the connection to the renowned map service Google Maps. This enables us to offer our customers a high-quality and user-friendly map function. To make this possible, we have decided to use the Google Maps API. Google Inc, based in Mountain View, California, is the provider of this comprehensive mapping and navigation service. The company is one of the largest technology companies in the world and is known for its innovative solutions in the online sector. When our customers use the functions of Google Maps, their IP address is recorded by Google. In general, this data is stored and transmitted to a Google Inc. server in the United States of America. As placeX.ai, we have no direct influence on this data transfer. As you are aware, data transfers abroad are associated with certain risks, particularly in terms of data protection and data integrity. However, Google has taken extensive security precautions to ensure that our customers' personal data is adequately protected.

For more detailed information on the handling of personal data by Google and data transfer to the USA, please refer to Google's privacy policy. You can view this at the following link: https://www.google.de/intl/de/policies/privacy/. We recommend that you read this privacy policy carefully in order to gain a comprehensive understanding of how your data is handled. Data protection and data security are our top priority. Accordingly, we have chosen a reliable partner such as Google, which adheres to the highest standards in terms of security and data protection. We always strive to ensure that our customers can use our website optimally and securely. However, if you have any concerns or questions about data protection, we will be happy to help. Please do not hesitate to contact us. We will take your concerns seriously and help you with any questions you may have.